How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 23.06.2025 03:49
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Oy: United Jet Flies Wrong Route Departing SFO, Causes Near Disaster - One Mile at a Time
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
PlayStation Plus new free game is the service's first 'AAAA' - GAMINGbible
Product
Price
Processes
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People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception
Fast-Track to Happiness: One Week of Micro-Acts Makes a Difference - Neuroscience News